De meningen ge-uit door medewerkers en studenten van de TU Delft en de commentaren die zijn gegeven reflecteren niet perse de mening(en) van de TU Delft. De TU Delft is dan ook niet verantwoordelijk voor de inhoud van hetgeen op de TU Delft weblogs zichtbaar is. Wel vindt de TU Delft het belangrijk - en ook waarde toevoegend - dat medewerkers en studenten op deze, door de TU Delft gefaciliteerde, omgeving hun mening kunnen geven.

Posted in 2008

Marketing of Google AdWords

Last quarter, a group of classmates and me worked on a dossier for the Marketing of Google AdWords. Of one my groupmates, Hadi Asghari, has posted the assignment on his blog. We had lots of fun working on this assignment and gained useful insights into the marketing of online advertising services.

Hopefully I can improve my grade for this course in the re-exam of FPR this coming Wednesday (wish me luck!)…

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An Analysis of Yahoo’s Corporate Strategy

On February 1st, Yahoo! received an unsolicited acquisition proposalfrom Microsoft. The threat of a hostile take-over has turned Yahoo¡'s Corporate Strategy into a hot topic of discussion across university classrooms (and coffee machines), those of the TUDelft are no exception! (See the press release)

In the next few weeks, I will post a series of essays analyzing Yahoo!'s Corporate Strategy. These papers are assignments from a course in Technology and Strategy of the MoT programme, that I'm taking this semester. They will cover topics ranging from value chain analysis, company evolution, operational value creation, organization of innovation and evolution of R & D, and knowledge productivity. The analyses are meant to be the building blocks for an analysis of corporate strategy, and should be based on an analytical perspective (that should be consistently maintained throughout the essays).

The last assignment for this course is to draw conclusions from these analyses. I hope to draw some conclusions about Microsoft's (possible?) acquisition of Yahoo. Undoubtedly, the situation will develop in the coming days so it will be very exciting to see how itall unfolds.

For now I leave you with the company introduction I prepared for this assignment. Comments are welcome!

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The Influence of Architecture on Design


I'm a first year master student of TBM studying
Management of Technology. In this first blog post I include my
contribution to a paper for the first Integration Moment of MoT.
It's about eBay's acquisition of Skype and how the design of synergies
can become an integral part of the acquisition criteria.

first sections of the paper were meant to introduce the design problem
and explore the influence of architecture on design. Because of the
vagueness of it all, the approach of approximations is particularly
useful. After this, the paper explores a little of eBay's immense
architecture, too big and complex, in my opinion, to grasp and pretend
to cover without the insider knowledge of an eBay expert. For this
reason we decided to include Dan Pritchett's point of view of eBay's architecture. I hope you enjoy reading it, I certainly had a lot of fun writing creatively about the influence of architecture on design.

Your comments of this piece are welcomed and appreciated.

N.B. Some images are missing, but they are available on Dan Pritchet's slides about "The eBay Architecture."

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