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Posted in February 2008

A Leader is up for grabs, Yahoo!

Last week I had a late (early?) Thursday hand-in of my assignment for Technology and Strategy. Coincidentally, I turned it in at 5:14 AM (same as last time). This week I hope to not make it that early! (but earlier instead). In this assignment we had to find the most competitive activities in the value chain, the position of our chosen firms within the value system, and relate developments in both value chain and value system to draw conclusions about strategic stability.

NB. One image is missing, i’ll try to link that from Flickr or somewhere that allows image posts.

A Leader is up for grabs, Yahoo!

Although Strategy and the Internet[1] are deeply related, in the case of Yahoo! the perspective of analyzing industry structure will not be used. Instead, the resource-based perspective will be employed in the analysis of Yahoo!’s strategy. The reason for this is that Yahoo! is completely based on the Internet. As such, Yahoo! is positioned within a turbulent environment that is highly sensitive to change. Furthermore, many of the strengths observed in competing firms (Google) are the result of leveraging key competencies. The Internet provides several opportunities for these competencies to be employed, and leveraged. Hence, the most appropriate strategy perspective for analysis is the resource-based perspective. Peeking into the value chain of Yahoo!, and its associated value system, is a useful starting point for this analysis.

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Marketing of Google AdWords

Last quarter, a group of classmates and me worked on a dossier for the Marketing of Google AdWords. Of one my groupmates, Hadi Asghari, has posted the assignment on his blog. We had lots of fun working on this assignment and gained useful insights into the marketing of online advertising services.

Hopefully I can improve my grade for this course in the re-exam of FPR this coming Wednesday (wish me luck!)…

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An Analysis of Yahoo’s Corporate Strategy

On February 1st, Yahoo! received an unsolicited acquisition proposalfrom Microsoft. The threat of a hostile take-over has turned Yahoo¡'s Corporate Strategy into a hot topic of discussion across university classrooms (and coffee machines), those of the TUDelft are no exception! (See the press release)

In the next few weeks, I will post a series of essays analyzing Yahoo!'s Corporate Strategy. These papers are assignments from a course in Technology and Strategy of the MoT programme, that I'm taking this semester. They will cover topics ranging from value chain analysis, company evolution, operational value creation, organization of innovation and evolution of R & D, and knowledge productivity. The analyses are meant to be the building blocks for an analysis of corporate strategy, and should be based on an analytical perspective (that should be consistently maintained throughout the essays).

The last assignment for this course is to draw conclusions from these analyses. I hope to draw some conclusions about Microsoft's (possible?) acquisition of Yahoo. Undoubtedly, the situation will develop in the coming days so it will be very exciting to see how itall unfolds.

For now I leave you with the company introduction I prepared for this assignment. Comments are welcome!

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